A LINE creates a pixelated identity with momentum for Forward

Brand strategy studio A LINE has collaborated with thought leadership events Forward to create a pixelated identity that looks to the future. With bold colors and a sharp, unmistakable central logo, Forward looks set to have the momentum it needs.

What does TV marketing appear like for manufacturers within the destiny? That’s the meaty subject that experts and thought leaders might be chewing over at Forward, a chain of occasions conceived via technology Tatari. Taking location in New York City later this yr, the events have already been given a striking call and visual identification by means of A LINE.

Armed with a short to create some thing that felt both ambitious and futuristic but also clever and intimate, A LINE settled at the call Forward as a nod to the quick-shifting pace of the digital media enterprise.

“The idea for the name was born from the future focus of the event,” the studio explains. “In an industry as fast-moving as media, and where the only acceptable movement is forward, this felt like a natural fit.”

To maintain a connection between Tatari and the Forward event, A LINE used the company’s existing design system as a springboard. From here, they modified the existing blocky, black and white Tatari logo and adapted it to fit the Forward identity. The result is a natural evolution which maintains a satisfying consistency with its parent company.

Take the symbol at the heart of the Forward branding: a giant letter F which appears to be made out of huge pixels. This not only shares similar design traits to Tatari, but its subtly distorted form taps into the theme of the events. Thanks to a section of the F being missing from where the arm usually branches out, the letter resembles an arrow pointing, suitably, forwards.

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