Product packaging is just as important as the product itself.
Do you really expect your customers to try your product if it’s not presented well? First impressions last when it comes to selling products. Before we talk about the finer details of product packaging design, let’s first talk about the biggest mistakes that you need to avoid.
1. Not Researching Your Target Customer
When it comes to product packaging, one size does not fit all. You need to take into account the needs and wants of your target customer when designing your packaging.
What colors do they like? What type of packaging do they prefer? What kind of messaging will resonate with them? Taking the time to research your target customer will help you design packaging that resonates with them and stands out from the competition.
2. Not considering the Shelf Life of Your Product
If you are selling a perishable product, it is important to consider the shelf life of your product when designing your packaging. Make sure that your packaging is designed to protect your product and extend its shelf life. Use materials that will keep your product fresh and use packaging that is easy to store and transport.
3. Not Utilizing All of Your Packaging Opportunities
Your packaging can be more than just a container for your product. It can also be used as a marketing tool. Use your packaging to promote your brand and create a memorable unboxing experience for your customers. Utilize all of the opportunities that your packaging offers to create a truly unique customer experience.
4. Using Inferior Materials
When it comes to product packaging, quality matters. Using inferior materials will make your packaging look cheap and will not protect your product adequately. Invest in high-quality materials that will make your packaging look professional and extend the shelf life of your product.
5. Not Protecting Your Product Properly
Your packaging should be designed to protect your product from damage. Choose materials that will cushion your product and prevent it from being damaged during shipping and handling. Use tamper-proof packaging to deter thieves and include instructions on how to open your package safely.
6. Making Your Packaging Too Complicated
Your packaging should be easy to understand and use. Avoid using too many colors, fonts, or images in your design as this can make your packaging look busy and confusing. Stick to a simple color palette and use easy-to-read fonts to ensure that your packaging is easy to understand.
7. Not Testing Your Packaging
Before you launch your product, it is important to test your packaging. Make sure that your packaging can withstand the rigors of shipping and handling. Test your packaging under different conditions to make sure that it can protect your product adequately.
8. Not Staying Up-To-Date on Packaging Trends
The world of packaging is constantly evolving. To stay ahead of the competition, you need to stay up-to-date on the latest packaging trends. Use new materials and technologies in your packaging to create a truly unique customer experience.
By avoiding these common mistakes, you can design product packaging that is sure to impress your customers. Take the time to research your target customer and use high-quality materials to create a professional look. Utilize all of the opportunities that your packaging offers to create a memorable unboxing experience.
And, most importantly, don’t forget to test your packaging before you launch your product.